Eli Health is making continuous hormone monitoring possible so users can support their daily and long-term health. Developed over six years of R&D;, over 2,000 product iterations, and backed by a dozen patent-pending innovations, Eli’s award-winning platform turns hormones into measurable signals you can track and improve. Just as the thermometer and glucometer have transformed health for millions, Eli’s platform is poised to be the next major evolution in tracking changes in stress, endurance, sleep, and more.

Eli is looking for a Brand Marketing Lead to own the entire brand pillar: content, social, community, events, PR, and brand storytelling. You’ll be a team of one (with support from cross-functional teams), running full-stack brand marketing. If you love writing sharp copy, creating scroll-stopping content, capturing photo and video, working with designers, putting together high-quality events (think wellness retreats, not happy hours), and partnering with PR teams to get stories out, this role is for you.

You’ll be the voice of the brand: translating science into engaging content, growing community online and offline, and building a social presence with polish and personality. Copywriting, content strategy and execution

Research, write, and publish high-quality, science-backed content reviewed by our medical team.

Translate long-form writing into short-form assets for email, social, and founder-led channels.

Create on-brand ad copy and content for performance marketing campaigns.

Lead campaign strategy: plan and run DTC offers and promotions, and optimize them based on performance data with our User Acquisition Lead.

Use AI tools to accelerate drafting while maintaining rigor and editorial quality.





Support our B2B and Partnerships Lead to align messaging and content.

Community and events

Grow and engage digital communities across Facebook, Instagram, and other platforms.

Social media, influencers and affiliates

Own the social calendar, publishing across Instagram, TikTok, LinkedIn, and emerging platforms.

Repurpose content into social-native posts, reels, and videos.

Partner with and brief influencers (macro and micro) to amplify reach and credibility.

Grow the affiliate network: recruit, onboard, and manage high-quality affiliates and creators.

Monitor performance, report on key metrics, and keep partners compliant.

Collaborate with PR teams, including agencies, to land earned media and amplify brand moments.

You have 5+ years of experience in brand, content, or social marketing in consumer health, wellness, or CPG.

- You have strong writing and editorial skills, with an eye for tone, nuance, and scientific accuracy.
- You are comfortable creating and editing visual content (basic video editing, photography, design) using tools like CapCut, Canva, Figma, or similar.
- You have a proven ability to run affiliate programs, social campaigns, and influencer partnerships.
- You are a self-starter who thrives in early-stage, high-autonomy environments.
- (You’ll be part of the core team developing and commercializing the first product that monitors hormonal data daily and over a lifetime.

You’ll join the early-stage startup phase and have a wide-reaching impact in a constantly evolving, fast-paced workplace.

You’ll get health insurance (medical, dental, vision, and more) to ensure you and your family stay physically and mentally at your best.

You’ll have flexibility over your schedule and vacations. Although our office and R&D; facilities are in Montreal, we have a distributed team.

📌 Marketing Manager E-Health (Montreal)
🏢 Eli
📍 Montreal