Lead D2 C campaigns at Algae Cal by combining e Commerce strategy, paid media, and customer journey planning to drive measurable revenue growth.As Marketing Leader (Campaigns), you will plan and execute campaigns in an e Commerce setting. You will coordinate offers, channels, stakeholders, and approvals while using analytics to optimize performance. The work spans paid media, email, loyalty, creative, customer service, and marketplaces.Key Responsibilities: Plan D2 C campaigns from initial concept through reportingCoordinate offers, customer journeys, channels, and stakeholdersAllocate campaign budgets with Paid Media teamsOptimize campaigns using revenue and profitability dataGuide cross-functional teams through launches and testingRequirements: 2+ years leading D2 C marketing campaignse Commerce experience with six-figure monthly budgetsKnowledge of CPA, ROAS, contribution margin, and EBITDAExperience with testing, attribution, martech, and analyticsUnderstanding of compliance, claims, and disclaimersBring e Commerce leadership, full-funnel thinking, and data-driven campaign management to Algae Cal’s revenue-focused marketing team.#J-18808-Ljbffr

📌 Senior E-Commerce Campaign Marketing Leader (Quebec City)
🏢 AlgaeCal
📍 Quebec City