We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.Job DetailsOwns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT), translating upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions. Serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible, competitively differentiated, and Agile-approved. Reports to the Director, Global Product Marketing. Duties are listed in order of greatest importance. The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.Enter Responsibilities/Essential DutiesOwn downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.Monitor IVT product performance and gather field and customer feedback,



partnering with Product Management on product improvements while ensuring regulatory compliance.Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights intoactionable marketing improvements.Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.Maintain effective relations with both internal and external customers.EducationBachelor's Degree B. S.Experience4+ years Product marketing or downstream marketing experience in medical device RequiredOther Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes RequiredOther Prior people management experience with a record of developing high-performing marketing talent RequiredOther Experience marketing interventional cardiology, vascular, or structural heart products PreferredSkillsOther Solid commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging ProficientOther Proficiency in launch planning and cross-functional program management ProficientOther Experience building and managing agency relationships and marketing budgets ProficientOther Competitive intelligence development and sales enablement content creation ProficientOther Strong executive communication and presentation skills ProficientTraining/CertificationsBudget management RequiredPay TransparencyThe pay range for this role is: $103,600.00-$176,400.00/AnnualThe base pay actually offered to the successful candidate will take into

📌 Manager, Product Marketing (Winnipeg)
🏢 Haemonetics Interventional Technologies
📍 Winnipeg