Own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, and monetization while leading a team of lifecycle marketers.As Senior Manager of Lifecycle Marketing, you will set strategy, manage the roadmap, and guide programs across Dropbox’s global customer base. You will connect customer communication, product usage, segmentation, personalization, and experimentation to improve adoption, retention, expansion, and revenue. The role partners across Product Growth, Product Marketing, Data Science, and Marketing Operations.Key Responsibilities: Own lifecycle strategy and roadmap across customer stagesLead, coach, and develop lifecycle marketing team membersBuild programs using behavior, triggers, segmentation, and personalizationEstablish experimentation, measurement,



prioritization, and governancePartner across product, marketing, data, and operations teamsRequirements: 10+ years across lifecycle, CRM, retention, or growth marketingDeep customer segmentation, behavioral trigger, and personalization experienceSignificant experience hiring, coaching, and leading teamsStrong CRM, customer data, orchestration, and measurement fluencyExperience with Iterable or comparable enterprise platformsLead Dropbox lifecycle marketing through customer strategy, team leadership, experimentation, and scalable growth programs.#J-18808-Ljbffr

📌 Senior Lifecycle Marketing Leader (Winnipeg)
🏢 Dropbox
📍 Winnipeg