Salesforce Marketing Cloud expertise powers personalized communications at Medcan, supporting lifecycle marketing through hands-on execution and optimization. This vacancy focuses on scalable automation and measurable client outcomes.As Medcan's Specialist, Salesforce Marketing Cloud, you will administer and develop marketing automation solutions. You will build journeys, segment audiences, and deploy campaigns using Email Studio, Journey Builder, Automation Studio, AMPscript, SQL, HTML, and CSS. Collaboration spans Marketing, Analytics, Technology, Growth, and Product teams.Key Responsibilities: Build and optimize automated customer journeys and email campaignsDevelop solutions using Salesforce Marketing Cloud tools and technologiesCreate audience segments, data extensions,



and targeting strategiesMonitor performance and recommend testing and AI-driven enhancementsEnsure privacy, accessibility, governance, and deliverability complianceRequirements: Five or more years administering Salesforce Marketing CloudAdvanced Email Studio, Journey Builder, SQL, AMPscript, and HTML/CSS proficiencyExperience building lifecycle campaigns and personalization programsStrong analytical, problem-solving, communication, and collaboration skillsDegree or diploma in marketing, business, technology, or related disciplineBring Salesforce Marketing Cloud administration, journey development, segmentation, and optimization expertise to Medcan's lifecycle marketing team.#J-18808-Ljbffr

📌 Salesforce Marketing Cloud Specialist (Toronto)
🏢 MEDCAN
📍 Toronto