UBC seeks a CRM Email Marketing Specialist skilled in campaign planning, audience segmentation, and student engagement across email and messaging channels. This specialist supports undergraduate recruitment for UBC’s Vancouver and Okanagan campuses. The work includes marketing automation, CRM nurture campaigns, content creation, email analytics, and stakeholder collaboration. The position develops timely communications throughout the prospective student lifecycle. Key Responsibilities:

Plan and execute email, newsletter, SMS, and CRM campaigns Identify audience segments and maintain accurate campaign workflows Create HTML email layouts, content, imagery,



and calls to action Conduct A/B testing and monitor campaign performance metrics Prepare reports and recommendations for recruitment stakeholders Requirements:

Undergraduate degree in a relevant academic discipline Minimum three years of related experience or equivalent Experience with CRM systems and marketing automation tools Robust email marketing, copywriting, analytical, and organizational skills Knowledge of HTML5, CSS, JavaScript, and web technologies Apply CRM campaign strategy, email content, segmentation, and analytics to support UBC undergraduate recruitment communications.

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📌 CRM Email Marketing Specialist (Winnipeg)
🏢 University of British Columbia
📍 Winnipeg