Shape lifecycle marketing for award-winning luxury travel brands through segmentation, personalization, and customer journey design in Vancouver.Scenic Group Canada is seeking a CRM and customer growth specialist to support direct-to-consumer growth across Scenic Luxury Cruises & Tours and Emerald Cruises. This position develops connected journeys from lead acquisition through booking, travel, loyalty, retention, and repeat purchase. You will collaborate with marketing, sales, commercial, digital, analytics, and global CRM teams.Key Responsibilities: Define lifecycle stages, touchpoints, triggers, and success metricsOptimize lead capture, nurturing, conversion,



and reactivationDevelop behavioural and transactional audience segmentationCreate personalization frameworks for relevant communicationsEstablish lead-routing and lead-management frameworks with SalesRequirements: Seven or more years in lifecycle or retention marketingExperience managing journeys across multiple lifecycle stagesExperience with marketing automation platforms and CRM technologiesStrong customer data analysis and actionable recommendationsTravel, hospitality, luxury, or tourism experience preferredDevelop lifecycle marketing that connects segmentation, personalization, automation, and retention across Scenic and Emerald Cruises customer journeys.#J-18808-Ljbffr

📌 Lifecycle Marketing Manager Luxury Travel (Vancouver)
🏢 Scenic Luxury Cruises & Tours
📍 Vancouver