Lead data-driven client engagement marketing for Everyday Banking at RBC in Toronto, creating personalized experiences across Canada. This full time contract role runs 37.5 hours weekly.As Marketing Manager, you will execute targeted campaigns using consumer insights, creative development, and campaign performance reporting. The one-year fixed-term contract requires five or more years of experience in engagement and targeted strategies. You will partner with cross-functional and technical teams to deliver sophisticated marketing experiences across digital and physical channels. The work connects data insights with marketing strategies, client journeys, and measurable retention and engagement outcomes.Key Responsibilities:



Execute targeted campaigns across retention and engagement initiativesArchitect personalized experiences with technical and cross-functional partnersManage campaign execution across owned digital and physical channelsDevelop insight-driven briefs and strategic campaign frameworksReport performance, manage budgets, and recommend optimizationsRequirements: University degree in Marketing or CommunicationsFive or more years of targeted engagement marketing experienceExperience working in cross-functional environmentsAbility to translate data insights into marketing strategiesStrong project management and organizational skillsShape RBC Everyday Banking engagement through data insights, creative campaigns, precise execution, and strong stakeholder project management.#J-18808-Ljbffr

📌 Everyday Banking Marketing Manager (Toronto)
🏢 Royal Bank of Canada
📍 Toronto