Lead web transformation for RBC Direct Investing in Toronto, using content management and search optimization to modernize digital experiences. Shape discoverable content across search and AI-powered answer engines.As Manager, Digital Product Marketing, you will support website and content transformation for RBC Direct Investing’s core products. You will operate the CMS, execute content strategy, and structure pages for SEO and answer-engine optimization. The work spans Product, Design, Marketing, and Legal & Compliance partners.Key Responsibilities: Execute page redesigns, content migrations, platform upgrades, and architecture initiativesOperate the CMS, manage templates, configure components, and publish pagesStructure content using schema markup, structured data,



and semantic HTMLConduct audits and gap analyses for authoritative web contentMonitor traffic, search visibility, citations, engagement, and content effectivenessRequirements: Three or more years in web content, digital marketing, or web experienceHands-on CMS experience with templates, workflows, governance, and publishingStrong SEO knowledge including technical SEO and structured dataUnderstanding of AEO/GEO and AI search content discoveryAnalytics experience with GA4 or Adobe Analytics and search consoleBring CMS expertise, SEO strategy, analytics, and stakeholder collaboration to RBC Direct Investing’s evolving Toronto web experience.#J-18808-Ljbffr

📌 Digital Product Marketing Manager (Toronto)
🏢 RBC
📍 Toronto