Salesforce Marketing Cloud expertise drives campaign delivery for TD’s RESL portfolio in Toronto, combining journey orchestration, audience segmentation, and analytics.As a Senior Analyst supporting TD’s North American Growth Marketing team, you will design, execute, and measure targeted campaigns. Your work spans Salesforce LM, CDC, MCE, and MCP, with Python, Py Spark, Databricks, and SQL supporting productive workflows. The focus is personalized communication across customer interactions.Key Responsibilities: Design and execute cross-channel Salesforce campaigns and customer journeysCreate audiences, filters, data extensions, queries, and automated triggersBuild responsive templates, forms, tests,



and journey componentsPerform quality assurance across segmented audiences and devicesAnalyze performance and troubleshoot escalated campaign concernsRequirements: Four or more years of relevant direct marketing experienceTwo or more years using Salesforce and marketing automationTwo or more years managing campaigns and segmentation strategyKnowledge of Python, Py Spark, SQL, databases, and data structuresStrong CASL knowledge and exceptional attention to detailApply Salesforce, segmentation, analytics, and quality control expertise to TD marketing campaigns supporting RESL customer acquisition and engagement.#J-18808-Ljbffr

📌 Senior Salesforce Marketing Analyst (Toronto)
🏢 TD Bank Group
📍 Toronto