Drive go-to-market planning and launch readiness for GS1 Canada products and solutions. This hybrid Toronto role connects strategy, messaging, and customer adoption.The Product Marketing Manager leads marketing for assigned offerings while serving as a strategic link between product development and the market. You will work with Product Management, Sales, Customer Success, and marketing partners to align launches with customer needs. Success includes transparent narratives, effective enablement, and measurable business outcomes.Key Responsibilities: Lead go-to-market plans for products and strategic initiativesDevelop launch briefs and integrated messaging frameworksPartner with Demand Generation on acquisition campaignsCreate website messaging, content,



and digital assetsDefine metrics and evaluate launch effectivenessRequirements: Five-plus years in product marketing or related disciplinesProven go-to-market strategy and adoption experienceUnderstanding of product marketing principles and planningExperience coordinating multiple stakeholders across launchesAbility to translate technical concepts for customersUse go-to-market leadership, launch planning, and customer-focused messaging to support GS1 Canada’s portfolio growth in Toronto.#J-18808-Ljbffr

📌 Go-To-Market Product Marketing Manager (Toronto)
🏢 Gs1ca
📍 Toronto