Lead web strategy for Asana from Vancouver, combining customer journeys, analytics, and conversion expertise within an office-centric hybrid schedule.As Manager, Growth Marketing and Head of Web Strategy & Services, you will own asana.Com as a measurable driver of pipeline. You will guide how personas discover, understand, and navigate Asana’s multi-product portfolio. The work spans localization, CMS strategy, engineering capacity, experimentation, and web operations.Key Responsibilities:
Set a customer-journey-led vision for asana.ComEstablish measurement and analytics for conversion and pipelineBuild global roadmaps using research and experimentationOversee CMS architecture, performance, and Core Web VitalsLead web engineering and localization teamsRequirements:
Web strategy experience with complex multi-product B2B SaaS websitesMeasurable impact on conversion rates and sales pipelinePeople leadership across technical or multidisciplinary teamsFluency in CMS platforms and contemporary web architectureExperience scaling international web and localization strategiesShape Asana’s web strategy through customer research, analytics, localization, CMS leadership, and measurable conversion improvement.
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📌 Head Of Web Strategy Vancouver Winnipeg (Canada)
🏢 Asana
📍 Canada