Lead Spinrite’s email, SMS, and CRM programs through hands-on campaign building, segmentation, lifecycle automation, and testing. Work across marketing teams.Reporting to the Director, Digital Marketing, this lead manages programs from planning through performance reporting. You will use Klaviyo, Mailchimp, Marketo, or comparable platforms while partnering with Brand, Creative, and DTC eCommerce teams. The work focuses on relevant content, measurable engagement, and continual improvement.Key Responsibilities:
Own email and SMS calendars aligned with marketing plansBuild and QA campaigns across clients, devices, and linksDesign and analyze A/B tests for actionable improvementsDevelop segmentation using behavior and purchase dataOptimize welcome, abandonment, post-purchase, and win-back flowsRequirements:
Three or more years using email service providersHands-on email and SMS program experienceWorking knowledge of Klaviyo, Salesforce Marketing Cloud, or BrazeFunctional HTML and CSS knowledge for emailKnowledge of CASL, GDPR, and TCPA requirementsBring campaign execution, CRM automation, data analysis, and cross-functional coordination to Spinrite’s growing Digital Marketing team.
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📌 Email Crm Marketing Automation Lead Winnipeg
🏢 Spinrite
📍 Winnipeg