Shape Asana’s CIO narrative through technically credible messaging, audience strategy, and positioning for IT and digital transformation leaders.As a Senior Product Marketing Manager, you will own how Asana speaks to CIOs and IT Operations leaders. You will map buyer decisions, create sales-ready content, and connect Asana products to priorities including AI governance and tool consolidation. The role reports to the Director of Product Marketing, Audience Marketing.Key Responsibilities: Own strategy, messaging, and positioning for IT audiencesMap budgets, workflows, evaluation criteria, and buying rolesCreate POVs, demos, briefings, and whitepapersEquip sales with guides, battlecards, and customer proofShape campaigns that generate net-recent pipelineRequirements: Seven or more years in enterprise software marketingDeep understanding of IT and technical buyersAbility to explain technical and AI concepts clearlyExperience creating sales-ready content and campaignsData-driven research and measurement experienceBring IT buyer expertise, storytelling, and AI positioning skills to Asana’s audience marketing team.#J-18808-Ljbffr

📌 Senior Cio Product Marketing Manager (Vancouver)
🏢 asana
📍 Vancouver