Team Lead, Marketing Digital PlatformsMont-Saint-Hilaire, QC, Canada | req3285Type of position: RegularYour future role on our teamJoin BBA in the Strategic Marketing and Communications team as a Team Lead, Marketing Digital Platforms. In this role, you'll take charge of our website, our Brand Center and our GEO/SEO strategy, and play an active role in assessing a future CRM with our sales team.You'll be the platforms expert on the team, making sure they perform, deliver a quality experience and carry accurate information at all times. Digital is moving fast, and we'll be counting on you to make sure our platforms keep pace. You'll work closely with colleagues responsible for content and the corporate narrative, and act as the bridge with IT and our external digital partners.You'll be able to count on a team of three (a senior technical web advisor, a web content and advertising advisor, and a coordinator) to deliver day to day.With us, you’ll get the opportunity to...Steer the evolution of with our web partner: roadmap, priorities and releasesOversee the experience and performance of our platforms, guiding the monitoring done by your team, analyzing results and recommending improvementsAdvise on user experience and site architecture: navigation, user journeys, pillar pages and structured dataDeliver our GEO/SEO strategy with our partners to strengthen BBA's presence in search results and AI-generated answersAct as the bridge between the brand team, Brand Center users and IT, advising on architecture, metadata, permissions and governanceEnsure the Brand Center (Share Point) fits within BBA's Enterprise Content Management strategy, and guide your team in configuring its repositoriesPlay an active role in assessing a future CRM with the sales team: needs, integrations,



data and governanceIdentify AI tools that can help the team and guide their useLead the platforms team, manage digital projects (timelines, budgets, vendors) and report on performance to leadershipDo your qualities and values match our corporate culture?Results-drivenDesire to motivate and train the next generationInspirational leadershipRigorous and ethicalStrong interest in the world of technologyFascination for innovationAbility to share and pass on knowledgeWillingness to transform the world for the betterSummary of certifications and job requirementsFrom 10-15 years of experience in digital platforms, IT analysis, marketing technology or a similar roleDegree in computer science, information systems, digital marketing or a related fieldProven experience managing digital projects with vendors and IT teamsExperience leading a team, ideally in a professional services environmentStrong command of a CMS and web fundamentals (HTML, site structure, hosting, integrations)Solid Share Point experience: architecture, metadata, permissions and governanceStrong skills in web analytics (GA4, Search Console or equivalent) and technical SEOKnowledge of GEO and solid familiarity with generative AI toolsCRM experience (Salesforce, Dynamics, Hub Spot or other), a strong assetAbility to speak IT's language and translate it for managersAdvanced English skills to facilitate collaboration with other BBA offices and/or clients in English-speaking Canadian provinces and internationally; you may need to use English occasionally or daily, depending on current projectsAdvanced French skills to facilitate collaboration with other BBA offices and/or clients in QuébecAn overview of BBA’s total rewardsAnnual base salaryAnnual premium program for regular employeesTime

📌 Team Lead, Marketing Digital Platforms (Quebec City)
🏢 BBA Consultants
📍 Quebec City