Lead Excalibur Crossbow brand strategy and digital campaigns in a primarily office-based marketing role with approximately 15% travel. Shape creative work across channels.As Brand Marketing Manager, you will lead integrated brand, social media, digital, and content strategies supporting business objectives. You will guide internal teams, agencies, product managers, engineers, media partners, and brand ambassadors. The work combines strategic planning with hands-on creative project leadership, campaign measurement, and audience engagement.Key Responsibilities: Lead long-term brand strategy and product lifecycle marketing initiativesDevelop social media strategies and grow online communitiesOversee content planning, scheduling, distribution, and optimizationManage creative projects, budgets, timelines, contracts,



and deliverablesReview analytics and optimize paid digital media campaignsRequirements: Bachelor’s degree in Marketing, Communications, Business, or related fieldSeven to ten years of relevant experienceExperience leading marketing initiatives and coordinating internal, external teamsUnderstanding of brand management, digital content, and social media strategyStrong organizational, communication, and decision-making abilitiesBuild Excalibur’s global brand through strategic marketing, compelling content, creative leadership, and data-informed campaign improvement.#J-18808-Ljbffr

📌 Excalibur Brand Marketing Manager (Kitchener)
🏢 Excalibur Crossbow
📍 Kitchener