As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada. At Bimbo Canada, we’re more than just a bakery
- we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence. The Marketing Director, Bread, Breakfast & Flatbreads is responsible for setting the strategic direction and growth agenda for Bimbo Canada’s Bread, Breakfast and Flatbread portfolio, including Dempster’s®, POM®, Stonemill®, Bon Matin®, Natural Bakery® and future growth brands within the Canadian marketplace. This is a senior brand-building leadership role. and create the conditions for breakthrough creativity, innovation and execution that drive both brand equity and commercial performance. As a member of the Marketing Leadership Team, the Director will lead and develop a high-performing team while partnering closely with Sales, Insights, Finance, Operations, Supply Chain, Product Development and the Innovation Centre of Excellence. We are looking for a deeply curious,



consumer-obsessed and commercially grounded marketing leader who combines strategic clarity with creative courage. Someone who asks great questions, actively seeks out new perspectives, simplifies complexity, makes choices, challenges conventional thinking and uses data, AI and emerging tools to continually improve how they think, work and lead. Set Portfolio & Brand Strategy Define the short-, medium
- and long-term growth agenda for the portfolio. Champion Consumer Understanding & Curiosity Build a culture of genuine curiosity about consumers, culture, competitors and the world beyond our immediate categories. Go beyond reports and dashboards—spend time with consumers, in stores and in the market to uncover changing behaviours, tensions and opportunities. Lead the Front End of Innovation Own the identification of consumer and category growth opportunities and lead the development of insights, concepts, propositions, positioning and launch strategies. Partner with the Innovation Centre of Excellence, which leads product development and commercialization activities required to bring those ideas to market. ~Raise the Bar on Brand Building & Creativity Build distinctive, relevant brands that grow. Develop clear positioning and exceptional briefs, recognize powerful creative ideas, and create the conditions for internal teams and agency partners to produce breakthrough work. Build a strong test-and-learn culture—measuring,



evaluating and continuously optimizing activity based on what works. ~Turn Strategy into Commercial Growth Partner with Sales and Category Management to translate consumer, brand and portfolio strategy into compelling customer growth stories and commercial priorities. Balance brand-building ambition with a strong understanding of volume, revenue, profitability, market share and customer realities. ~Effectively navigate global–local dynamics, leveraging global capabilities while advocating for Canadian consumers and the Canadian business. ~Use Data, AI & Emerging Tools to Work Differently Use analytics to sharpen decisions, evaluate performance and identify opportunities—not simply report results. Provide clear direction, coaching, development opportunities, and timely feedback while fostering a culture of accountability, collaboration, innovation, and continuous improvement. Maintain high standards of performance and execution while supporting engagement, succession planning, and talent development across the function. Progressive marketing leadership experience, ideally within CPG or another sophisticated consumer-led organization. Robust brand-building fundamentals across positioning, distinctive brand assets, creative development, communications and innovation. Creative judgment and courage—the ability to recognize powerful ideas, improve them and champion them. Strong commercial and analytical capability. Curiosity and fluency with AI and emerging technologies, with an appetite to continually evolve how marketing work gets done. Bachelor’s degree in marketing, Business Administration or related discipline; MBA or Master’s degree considered an asset. The annual salary range for applicants is: $135,000
- $190,000,

📌 Head of Digital Marketing (Toronto)
🏢 Canada Bread Bimbo
📍 Toronto