Define marketing target architecture and transformation roadmaps while translating artificial intelligence use cases into business capabilities. This strategic role serves complex environments.
As a senior business architect, you will shape marketing transformation across capabilities, processes, roles, data, and governance. You will connect generative AI ambitions with business impacts, while applying MarTech and CRM ecosystem knowledge. The focus is strategic planning, business value, and operating model evolution rather than technical marketing or AI execution.
Key Responsibilities: Define and evolve target marketing architecture
Translate AI use cases into business capabilities
Shape transformation roadmaps across domains
Develop or mature business architecture practice




Lead multi-domain initiatives with leadership autonomy
Requirements: Minimum eight years in business architecture or transformation
Experience defining capability models and target architectures
Understanding of AI impacts on business capabilities
Knowledge of MarTech and CRM ecosystems
Executive communication, synthesis, and influencing skills
Bring systems thinking, strategic transformation expertise, and generative AI understanding to marketing architecture and business capability planning.

#J-18808-Ljbffr

📌 Senior Marketing Business Architect (Quebec City)
🏢 Uber Eats
📍 Quebec City