Mastercard is seeking a highly strategic, commercially focused, and externally oriented Director, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard’s BVNK solution across NAM Region
This sales executive will play a critical role in establishing Mastercard’s leadership position in next-generation payments by driving adoption of Mastercard’s stablecoin capabilities and BVNK-powered solutions
He/she will define and execute the regional go-to-market strategy, shape ecosystem partnerships, and drive revenue growth across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovators
The successful candidate will serve as Mastercard’s expert sales leader for accelerating the adoption and usage of MA’s BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunities
The role requires balancing commercialization execution with long-term ecosystem development and strategic market expansion
This is a highly visible expert sales role requiring deep expertise in payments, digital assets, cross-border flows, stablecoins, fintech ecosystems, and platform commercialization
The Director, Regional Commercialization, Digital Assets will be accountable for driving market adoption, revenue growth, and ecosystem expansion for BVNK and MA’s digital asset solutions across NAM Region
The role serves as the BVNK expert sales leader connecting BVNK’s solutions, Mastercard’s capabilities, and regional customer opportunities
Strategic Leadership & Commercialization Define and execute the regional commercialization strategy for Mastercard’s BVNK- powered solutions and stablecoin offerings
Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization
Establish regional priorities,



target segments, and market expansion strategies
Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants
Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth
Sponsor strategic pursuits and executive-level client engagements for priority opportunities
Drive achievement of revenue, transaction volume, and market adoption goals across the region
Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth
Evangelize BVNK and MA’s digital assets and stablecoin-based payment solutions
Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners
Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements
Support regional sales teams in navigating complex opportunities and executive-level negotiations
Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities
Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies
Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments
Develop regional growth strategies around key digital asset use cases, including:



Stablecoin-enabled cross-border payments
Remittances
Merchant payouts and settlement
Treasury and liquidity management
B2B payments
Disbursements
Marketplace payouts
Wallet funding and cash-out solutions
Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential
Success in this role will be measured by: Achievement of regional digital asset revenue and business growth objectives
Strategic pipeline creation, conversion, and closed revenue
Expansion of Mastercard’s stablecoin and BVNK-powered solution adoption
Qualifications Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology
Experience engaging and influencing C-level executives and senior decision-makers
Willingness to travel across the region
Solid executive presence with exceptional communication, negotiation, and stakeholder management skills
Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities
Demonstrated success operating within rapidly evolving and ambiguous market environments
Ability to lead through influence across highly matrixed global organizations
Ability to translate emerging technologies and market trends into commercial business opportunities
Deep understanding of the payments and financial services landscape across NAM Region
Experience in digital assets, stablecoins, blockchain-based payment infrastructure, or crypto-financial services
Experience commercializing emerging or nascent payment technologies at scale
Strong network across the banking, fintech, digital commerce, and payments ecosystem within the region
Experience developing market-entry strategies and scaling new business lines globally or regionally
Background in consultative sales, strategic partnerships, product leadership, or general management

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📌 Regional Director of Digital Assets Sales & Commercialization (North America) (Ontario)
🏢 Mastercard
📍 Ontario