Onix lets you summon the actual judgment of a health and wellness expert who has spent a career on your problem, private and personal: names already live on the App Store include Dave Rabin , Mark Sisson , Ashley Koff , William Li , and Elissa Epel . We need a senior brand leader who owns that story everywhere it reaches a person: the brand itself, press, partnerships, events, and every launch. You decide what Onix stands for and how it sounds, and you turn it into moments big enough for national media and simple enough for one person to repeat to a friend. You work with a growth marketer who runs our UGC and social channels, a designer who owns our visual direction, and our PR agency. You work in person, from our office in Old Montreal. Turn the company story and the expert stories into pitches that land with national media, from top-tier press to morning TV. Brief and direct our PR agency, and hold them to a high bar. Plan every launch and campaign moment, and work with growth and design to bring them to life across social, the website, the App Store, and in person. Run our presence at conferences and expert-led gatherings, and create our own events that people want to attend.



A senior consumer brand leader, ideally from health, wellness, or an adjacent lifestyle category. You know our core audience: people facing a high-stakes health problem, their own or a loved one’s, from new parents and women in perimenopause to caregivers sorting through advice from several specialists. Agency or in-house, you have worked with PR firms, designers, and growth teams, and you know how to give them a clear brief. You want a remote job. You see social and UGC as someone else’s problem. Onix gets on Positive Morning America, or a national moment that size, and people download the app because of it. One story about Onix you would pitch to national media, and the outlet you would pitch first. We test how calibrated they are on coin flips and random digits, and why calibrating and validating them matters. Onix launches Tiny Labs, a Montréal research group building small language models around one expert, to keep their knowledge, judgment, and voice intact. Nathalie Niddam lost a 36,000-person community to Meta, then her Instagram account.

📌 Director of Brand (Montreal)
🏢 Onix
📍 Montreal