For over 20 years, we have transformed discarded coconut husks into innovative, high-performance growing solutions that deliver superior results while reducing environmental impact. Better for your garden. Our culture is built on innovation, accountability, collaboration and continuous improvement. E-Commerce & Digital Marketing Director to lead our digital growth strategy across North America. This is a highly visible, strategic and hands-on role responsible for driving our e-commerce, marketplace and digital marketing growth across North America. The successful candidate will own both strategy and day-to-day execution, developing and implementing initiatives that increase brand awareness, traffic, conversion, customer loyalty and profitable revenue growth. The ideal candidate is equally comfortable developing strategy, analyzing business performance and rolling up their sleeves to execute. They bring deep expertise in Amazon, Shopify, digital advertising, content marketing and customer acquisition, with a proven track record of delivering measurable results in consumer products, retail or e-commerce environments. Own PlantBest's e-commerce and marketplace business across Amazon, Shopify, retailer websites and future platforms. Improve conversion rates, average order value and customer lifetime value. Manage listing optimization, SEO, content, advertising and marketplace performance. Digital Marketing Develop and execute annual digital marketing plans aligned to business objectives. Manage paid media activities including Google, Amazon, Meta and other digital channels. Build customer acquisition and retention programs that generate profitable growth. Oversee email marketing, marketing automation and CRM initiatives.



Manage marketing budgets and maximize ROI. Content & Brand Development Lead content strategy across all digital channels. Oversee creation of website content, photography, video, blogs, newsletters and product content. Develop and manage the social media strategy and content calendar. Ensure consistent execution of brand standards across all customer touchpoints. Website & Customer Experience Own the PlantBest website experience. Improve site usability, navigation and customer journeys. Optimize product pages and content to improve conversion. Develop customer engagement and loyalty initiatives. Analytics & Performance Establish dashboards, KPIs and performance reporting. Present regular business reviews and strategic recommendations to senior leadership. Partner with Sales, Operations, Supply Chain and Finance to support business goals. Coordinate digital product launches and promotions. 7-10+ years of progressive experience in e-commerce, digital marketing or omnichannel retail. Demonstrated success growing DTC and marketplace businesses. Experience managing Amazon Seller Central and other major online marketplaces. Proven track record in customer acquisition, conversion optimization and digital marketing. Experience with consumer products, gardening, home improvement, retail or lifestyle brands is preferred. Technical Knowledge Strong knowledge of Amazon, Shopify, Google Analytics and digital commerce platforms. Experience with Google Ads, Meta Ads and marketing automation platforms. Familiarity with CRM systems such as HubSpot. Strong understanding of SEO, content marketing and digital merchandising. Experience with Canva, video production, content creation and photo/video editing tools. Solid project management and organizational capabilities.

📌 Ecommerce & Digital Marketing Director (Markham)
🏢 Plantbest
📍 Markham