As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagementYou will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over timeThis is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiativesYou will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teamsLifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing executionThe opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motionsThe Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programsOwn Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoptionLead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomesBuild and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenuePartner with Product Growth, Product Marketing, Data Science, Marketing Operations,



and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teamsEstablish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impactBuild the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scaleBenefitsOn-site fitness and meditation classesCommuter subsidiesMedical, dental, and vision coverageWe offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiumsStart building a successful 401 K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar yearKeep sharing and collaborating with friends and family even when you're not at work with free Dropbox space for your whole crewTake the vacation you've always dreamed of with up to four consecutive weeks of paid time offCelebrate common holidays without your paycheck taking the hit with 11 company paid holidaysEach Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their heartsWe regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their homeNo two Dropboxers are the same,



and their benefits shouldn't be either. Our Perks allowance empowers employees to customize their advantages in line with what really matters to them10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a Saa S, subscription, or product-led businessDeep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automationSignificant people-management experience, with a track record of hiring, coaching, and leading high-performing teamsStrong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisionsDemonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenueStrong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirementsExperience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motionsExperience building expansion, cross-sell, or multi-product programs across a broad existing customer baseExperience with Iterable or comparable enterprise lifecycle and marketing automation platformsAdaptability: Learn, adjust, and stay effective through changeConnection: Communicate, collaborate, and build trustAI fluency means using these tools to amplify human judgment, not replace it.We believe people with these skills will thrive as work and technology continue to evolve:Judgment: Evaluate information and make decisions in complex situationsAwareness: Understand yourself and others#J-18808-Ljbffr

📌 Senior Manager Of Lifecycle Marketing (Winnipeg)
🏢 Dropbox
📍 Winnipeg