myRocky is Canada’s leading digital health platform — built to make healthcare frictionless, stigma-free, and accessible. Founded in Toronto in 2021 by childhood friends with backgrounds in medicine and pharmacy, Rocky Health Inc. operates both sides of the patient experience: myRocky Clinic (licensed physicians, nurse practitioners, and mental health professionals) and myRocky Pharmacy (OCP-accredited, based in Mississauga). No middlemen, no handoffs, no waiting rooms.

Their platform addresses the health concerns most people avoid talking about — weight management, sexual health, hair loss, mental health, and more — all through a fully digital, discreet model. Patients complete an online intake, get assessed by a licensed clinician, and receive their treatment plan and medication delivered to their door. Fast, private, and built around the patient.

The growth is real: 350,000+ Canadians served, coverage in all 10 provinces, and brand partnerships that reflect responsible cultural momentum — Toronto Blue Jays, Toronto Maple Leafs, Toronto Argonauts, and the NBA, including presenting partnership of the 2026 NBA Playoffs in Canada. myRocky is a platform reshaping how Canadians think about their health.

Highlights

Founded in 2021, headquartered in Toronto, Ontario

350,000+ Canadians served across all 10 provinces

Vertically integrated: owns both myRocky Clinic and myRocky Pharmacy (OCP-accredited, Mississauga)

LegitScript-certified

Treatments across weight management, sexual health, hair loss, mental health, and smoking cessation

Official partner: Toronto Blue Jays, Toronto Maple Leafs, Toronto Argonauts, and the NBA

Presenting partner of the 2026 NBA Playoffs in Canada

Featured in Bloomberg, Globe and Mail, Global News, Yahoo Finance, and the Canadian Business Journal

French-language consults available; Quebec-licensed providers on staff

About the Role myRocky is scaling its paid acquisition efforts and looking for a Performance Marketing Manager to take hands‑on ownership of campaign strategy, execution, and optimization. Reporting to the VP of Marketing, this person will manage paid media across Meta and TikTok, with opportunities to explore additional channels as the business grows.

The initial focus will be on growing myRocky’s weight management offering, including GLP‑1 treatment programs. You’ll develop campaigns that connect with the right audience, improve customer acquisition efficiency, and turn meaningful advertising investment into sustainable growth.

This is a hands‑on role for someone who is comfortable working directly in ad accounts, making budget decisions, interpreting attribution data, and translating performance insights into clear creative briefs. You’ll have dedicated creative support and work closely with a technically experienced marketing leader, with the autonomy to own day‑to‑day performance.

Own the day‑to‑day strategy, execution, and optimization of paid acquisition campaigns across Meta and TikTok





Build acquisition plans aligned with patient growth, revenue, and customer acquisition cost targets

Lead campaign setup, audience testing, budget allocation, bidding, and ongoing account management

Prioritize growth within weight management while supporting acquisition across other treatment categories

Identify opportunities to scale successful campaigns while maintaining acquisition efficiency

Evaluate opportunities across additional platforms, including AppLovin and potentially Google, as the channel mix evolves

Build a structured testing roadmap across audiences, creative concepts, messaging, formats, and landing page experiences

Monitor campaign performance and make timely decisions about where to increase, reduce, or reallocate spend

Diagnose performance changes and translate findings into clear next steps

Partner with the broader marketing team to identify friction between ad engagement and patient conversion

Document learnings and build repeatable approaches to testing and scaling

Work closely with a dedicated creative resource to develop and iterate performance‑focused advertising

Write clear briefs grounded in customer insights, campaign data, and platform‑specific best practices

Partner with the Head of Brand to ensure messaging and creative remain consistent with myRocky’s positioning

Develop messaging that resonates with women aged 30–60, a key audience for the weight management offering

Use creative performance insights to guide new concepts, refresh assets, and address ad fatigue

Coordinate with lifecycle marketing to create a consistent experience from initial interest through conversion

Attribution & Performance Analytics

Evaluate acquisition across a longer consideration window, recognizing that customers may take 30–60 days to convert

Use Northbeam and other reporting tools to understand performance beyond platform‑reported results

Work with technical support to maintain reliable tracking, custom conversion events, and reporting

Track and communicate key metrics, including customer acquisition cost, conversion rate, return on ad spend, and acquisition volume

Turn campaign and attribution data into practical recommendations for spend, creative, and channel strategy

Provide clear performance updates to the VP of Marketing, including results, learnings, and priorities

Cross‑functional Collaboration & Execution

Partner with the VP of Marketing on growth priorities while independently owning day‑to‑day campaign execution

Work with brand, creative, lifecycle,



and technical colleagues to launch and optimize campaigns efficiently

Coordinate campaign requirements, timelines, and creative production needs

Ensure campaigns follow applicable advertising platform policies and myRocky’s internal review requirements

Build clear processes for campaign management, reporting, and experimentation as paid acquisition scales

About You

Proven hands‑on experience managing paid media campaigns directly within Meta Ads Manager, alongside experience executing and optimizing TikTok campaigns

Experience personally managing at least $100,000 in monthly advertising spend; experience managing $250,000+ per month is strongly preferred

A track record of improving acquisition efficiency and scaling campaigns against measurable business targets

Demonstrated success acquiring women aged 30–60, ideally for subscription products or services with a premium monthly commitment

Experience in DTC, ecommerce, subscription, consumer health, or a comparable consumer‑focused business; telehealth experience is an asset but not required

Hands‑on experience with Northbeam, Triple Whale, or a comparable attribution platform, with the ability to interpret performance beyond native ad dashboards

An understanding of longer purchase journeys, custom conversions, and the importance of reliable tracking

Strong creative judgment and the ability to translate performance data into actionable briefs and testing ideas

Comfortable moving between detailed account execution and broader budget and growth decisions

Able to work independently, take ownership of results, and communicate clearly across a fast‑moving team

Curious, analytical, and motivated by testing, learning, and improving performance

The Extras that Matter

Competitive base salary plus performance‑based bonus

Hybrid flexibility for GTA‑based candidates, with remote arrangements considered for the right person

Direct ownership of paid media performance and meaningful advertising budgets

Dedicated creative support to bring campaign ideas and testing plans to life

The opportunity to work closely with an experienced VP of Marketing who understands paid media execution

Room to shape acquisition strategy and explore new channels as the business grows

Work at the intersection of healthcare, technology, and consumer marketing

A mission that matters — helping more Canadians access discreet, convenient healthcare

Additional Insights The Leadership Team Line‑Up

Aba Anton — Chief Executive Officer

Dr. George Mankaryous, M.D. CCFP — Chief Medical Officer

Mina Rizk, R.Ph. MPharm — Chief Operating Officer

Sarah Mooney — VP of Marketing

Links to Look At

About myRocky

NBA’s newest partner is a digital pharmacy—and it says a lot about where men’s health is headed

Men’s Health Platform, Rocky, Launches Canada’s First Anonymous Guys’ Hotline Manned by Men for Men

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📌 Performance Marketing Manager (Toronto)
🏢 The Leadership Agency
📍 Toronto