Lead AI-enabled lifecycle marketing in Toronto’s hybrid marketplace contract, focusing on customer segmentation and engagement platform migration.This six-week contract suits an experienced lifecycle, CRM, or retention marketer. You will partner with the GM, Product, and Data teams. The work establishes customer journeys, nurture programs, measurement, and scalable foundations during a brand and product refresh.Key Responsibilities: Lead migration to a up-to-date customer engagement platformDefine buyer and seller segments using customer dataMap journeys from first visit through repeat useLaunch onboarding, activation, nurture, retention, and reactivation programsBuild AI-assisted workflows and campaign quality assuranceRequirements: Five-plus years in lifecycle, CRM, or retention marketingExperience supporting CRM or automation platform migrationsModern platform experience, including Braze or IterableAbility to analyze data, audiences, tests, and performanceAI-native approach with CASL and consent knowledgeBring independent lifecycle leadership, AI fluency, and segmentation expertise to this Toronto hybrid marketplace engagement.#J-18808-Ljbffr

📌 Ai Lifecycle Marketing Lead (Toronto)
🏢 Professional Staffing
📍 Toronto