Shape how Paddle appears in organic search and AI-generated answers while working remotely, from a hub, or through both models. Turn discovery insights into content direction.
As Paddle’s Organic and AI Search Manager, you will connect organic strategy, AI discoverability, and content. Reporting to the Head of Web, you will partner with Brand, product marketing, and Growth. Your work will help Paddle become easier to find, trust, and surface in changing search journeys.
Key Responsibilities: Own organic and AI discoverability strategy across audience decision stages
Audit search, AI responses, and large language model citations
Build prioritized roadmaps from discoverability gaps
Turn visibility data into content decisions for stakeholders
Steer updates, refreshes,



and AI-assisted first drafts
Requirements: Robust technical, on-page, and off-page search engine optimisation foundation
Building expertise in AI, large language model, AEO, or GEO discoverability
Cross-functional experience with content, Brand, or product marketing
Ability to explain complex organic data clearly
Ability to connect organic performance with pipeline
Bring organic strategy, AI discoverability, content judgment, and commercial thinking to Paddle’s evolving search landscape.

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📌 Organic and AI Search Manager (Ontario)
🏢 Paddle group
📍 Ontario