Reporting to the Head of Marketing, the Senior Customer Marketing Manager owns expansion and adoption marketing for our existing mid-market and enterprise customer base. You partner closely with customer success and product to define which signals predict an expansion-ready account, then build the framework that turns those signals into campaigns and outreach, shaping how this works from the ground up rather than inheriting someone else’s playbook. You also own the customer advocacy and case study pipeline, which supports both expansion and net-new sales
This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed
Own expansion and adoption marketing strategy and execution across our existing mid-market and enterprise customer base, co-owning an expansion revenue target with customer success alongside adoption and advocacy as parallel measures of success
Own the signal framework behind that work (product usage, account health, and commercial data), built with customer success and product rather than inherited
Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account and tied to adoption and expansion outcomes
Own the customer advocacy and case study pipeline, sourcing, building, and maintaining a bench of reference-ready customers
Partner with RevOps on customer data governance, targeting, suppression, and segmentation, give input on which events and activations serve expansion accounts with the Demand Generation team that owns events, and report regularly on adoption, expansion revenue, and retention influence
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure,



and compliant use of AI tools
Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt, reviewing AI output before it reaches customers and using results to refine what you build
At Trulioo, you're not just an employee. You're a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future
We're on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. Join us in shaping a future where your career isn't just a journey but also a boundless exploration into the possibilities of technology and digital identity verification
Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences
Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally,



we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the prospect or your credibility
A real portfolio of advocacy and case study work you've personally built, not just managed day to dayAt minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specificallyA track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functionsExperience with Salesforce and Marketo, or comparable CRM and marketing automation platformsExperience building a customer marketing or lifecycle function in an organization without a mature signal or data foundation already in placeA track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitelyStrong cross-functional operating skill with customer success, product, and RevOpsDemonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to showBachelor's degree in marketing, business, or a related field, or equivalent experienceFamiliarity with an ABM or account intelligence platform, such as Demandbase, 6sense, or comparableExperience standing up a signal or segmentation framework in an organization that didn’t already have one, not just executing against a mature stack someone else builtReal experience running account-based campaigns that reached multiple members of a buying committee, not a single championBackground in fintech, identity, compliance, or another regulated B2B category

#J-18808-Ljbffr

📌 Senior Customer Marketing Manager (Manitoba)
🏢 Trulioo
📍 Manitoba