Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember.
This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central.
Key Responsibilities: Generate viral and evergreen video concepts for audience growth
Lead brainstorming and test current formats and creative approaches
Build hooks, narrative arcs, pacing, and compelling calls-to-action
Analyze audience behavior and video-level performance metrics




Advise Dan and content partners on evolving content strategies
Requirements: Three-plus years managing, producing, or developing YouTube content
Understanding of audience retention, click-through rates, and channel growth
Experience writing scripts and developing high-performing concepts
Exceptional storytelling and audience psychology instincts
Ability to convert data into strategic recommendations
Use storytelling, creative testing, and audience analytics to strengthen Martell Group’s YouTube performance and long-term channel direction.

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📌 YouTube Growth and Storytelling Strategist (British Columbia)
🏢 Martell Ventures
📍 British Columbia