Build lifecycle programs at CrowdRiff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels.
As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted chance, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for CrowdRiff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building.
Key Responsibilities: Map prospect and customer journeys across lifecycle stages
Define cohorts, moments, triggers, and journey requirements
Score accounts using fit and intent signals
Deliver activation, expansion, retention, and nurture programs




Use AI to automate lifecycle workflow steps
Requirements: 8+ years in B2B SaaS marketing
At least 3 years in lifecycle, customer, or growth marketing
Working knowledge of HubSpot or similar platforms and Intercom
Experience building segmentation, cohort, and account scoring models
Experience turning data into decisions and engineering requirements
Apply lifecycle strategy, creative judgment, journey design, and AI automation to help CrowdRiff customers reach value and expand.

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📌 Principal Lifecycle Marketing Strategist (Ontario)
🏢 CrowdRiff
📍 Ontario