Company: Westburne
Location: Mississauga, ON
Type: Full-time
Join Rexel: A Global Leader in Electrical Distribution
Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.
Rexel Canada operates under eight distinct banners: Rexel Atlantic , Rexel Utility , Westburne , Nedco , LTL , Talley , Jacmar and TC360 .
Westburne is looking for a National Marketing Specialist who can operate in both Englishand French confidently in execution, understands B2B distribution, and can translatestrategy into disciplined delivery. This role reports to the Marketing Director and is accountable for campaign execution, loyalty program management, and multi channelsupport across a national network. You support supplier programs, digital performance,content execution and the mechanics required to deliver measurable outcomes.
Ideal Candidate Profile You excel in structured execution. You understand digital channels, B2B marketing mechanics, and loyalty program operations. You move work forward with accuracy, consistency and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time. You bring robust judgment, problem solving and the ability to operate in a fast paced environment.
1. Loyalty Program Management Operate the national loyalty program end to end.
Manage member onboarding, communications, rewards catalogue updatesand point redemption workflows.
Monitor program health metrics including activation, engagement, redemption rate and retention.




Develop monthly and quarterly program reporting to highlight performance trends.
Work with suppliers to secure loyalty offers, incentives and promotional tieins.
Optimize program design through segmentation, targeted communicationsand campaign testing.
Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.
2.SEM Execute national and supplier marketing campaigns across digital channels with accuracy and consistency
Manage day to day SEM execution across Google Ads, including campaignbuilds, optimization and performance monitoring
Own paid search mechanics including keyword strategy, match types, bidding models, budgets and pacing
Monitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA and ROAS
Conduct ongoing keyword research, search term analysis and negativekeyword hygiene
Support paid media activity across additional channels when required, including paid social and retargeting
Manage and support the national loyalty program, including campaignexecution, communications and performance tracking
Monitor loyalty health metrics including engagement, activation, redemptionand retention
Coordinate loyalty promotions with supplier campaigns and nationalinitiatives
Support SEO and content execution including landing pages, promotionalcontent and program messaging
Assist with CRM execution including segmentation, campaign setup andreporting
Ensure accurate tracking, tagging and attribution across paid and ownedchannels
Prepare performance reports with clear insights and optimizationrecommendations
Coordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales and suppliers
Maintain campaign documentation, timelines and execution checklists




What you bring Execute national and supplier marketing campaigns across digital channels with accuracy and consistency
Manage day to day SEM execution across Google Ads, including campaign builds, optimization and performance monitoring
Own paid search mechanics including keyword strategy, match types, bidding models, budgets and pacing
Monitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA and ROAS
Conduct ongoing keyword research, search term analysis and negative keyword Hygiene
Support paid media activity across additional channels when required, including paid social and retargeting
Manage and support the national loyalty program, including campaign execution, communications and performance tracking
Monitor loyalty health metrics including engagement, activation, redemption and retention
Coordinate loyalty promotions with supplier campaigns and national initiatives
Support SEO and content execution including landing pages, promotional content and program messaging
Assist with CRM execution including segmentation, campaign setup and reporting
Ensure accurate tracking, tagging and attribution across paid and owned channels
Prepare performance reports with clear insights and optimization recommendations
Coordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales and suppliers
Maintain campaign documentation, timelines and execution checklists
What We Offer: Our employees enjoy a positive work- life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.
We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.
Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.

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📌 National Marketing Specialist- Bilingual (Ontario)
🏢 Westburne
📍 Ontario