Customer data platform operations take center stage in this lead role, from unified customer views to advanced segmentation and cross-channel activation. Bilingual communication is required.
The MarTech Operations Lead ensures the CDP ecosystem is efficiently implemented, consistently optimized, and governed. This role translates business requirements into technical requirements, supports platform administration, and reinforces privacy and data hygiene. Collaboration spans channel managers, Marketing, Data, Operations, IT, and vendors.
Key Responsibilities: Build unified customer views and cross-channel activation journeys
Maintain data hygiene and alignment with governance standards
Gather business requirements and translate technical requirements




Support compliance and proper handling of customer data
Identify efficiency, automation, and standardization opportunities
Requirements: Three or more years in CDP operations or marketing automation
Hands-on experience building advanced audience segmentation
Experience with data models and JSON field architecture
Experience integrating CDP, automation, and CRM systems
Familiarity with Quebec and Canada privacy laws is an asset
Apply CDP operations expertise to customer views, audience segmentation, data governance, privacy, and connected activation journeys.

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📌 Customer Data Platform Operations Lead (Quebec City)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Quebec City