Lead marketing strategy, budgets, and reporting for Manulife’s Retirement and Wealth Marketing team in Toronto through a hybrid arrangement.
As Director of Marketing Strategy and Business Management, you will align annual and in-year plans with enterprise priorities. You will coordinate investments, resources, dependencies, and trade-offs across Canada and the US. The role supports leadership through KPIs, analytics, financial oversight, NPS insights, and executive reporting.
Key Responsibilities: Lead annual and in-year marketing planning
Establish governance, reporting, and decision-making forums
Manage budgets, forecasts, spending, and financial reporting
Connect NPS insights with action plans and decisions
Champion AI adoption across Marketing
Requirements: Bachelor’s degree and eight to ten-plus years’ experience
Asset management or related industry experience
Agency experience required; management experience preferred
Budget planning, forecasting, and variance analysis expertise
Knowledge of investment markets and regulatory guidelines
Bring strategic planning, financial management, analytics, and AI capabilities to Manulife’s Retirement and Wealth Marketing leadership.

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📌 Marketing Strategy Director Toronto (Ontario)
🏢 Manulife/John Hancock
📍 Ontario