You'll be responsible for increasing recent customer signups through paid acquisition, primarily across Google and Meta, while identifying opportunities to expand into additional channels.
This is an individual contributor role for someone who has successfully managed and scaled paid campaigns, understands the relationship between advertising spend and customer acquisition costs, and enjoys experimenting with new strategies to improve performance.
You’ll work closely with senior growth leadership and have the opportunity to take ownership of paid acquisition while contributing to broader growth initiatives.
Responsibilities Own paid acquisition performance: Manage, optimize, and scale campaigns across Google Ads and Meta Ads, while exploring LinkedIn and other potential acquisition channels
Drive customer acquisition: Increase monthly brand signups while maintaining efficient customer acquisition costs
Scale advertising budgets: Identify opportunities to increase spending on successful campaigns without sacrificing performance or profitability
Manage campaign execution: Own campaign setup, audience targeting, bidding strategies, keyword selection, retargeting, and performance tracking
Optimize conversion rates: Create, test, and improve landing pages, messaging, and calls to action to turn more visitors into customers
Experiment with new strategies: Continuously test advertising channels, creatives, audiences, and acquisition approaches
Analyze performance: Track key metrics, including signups, CAC, CAC payback, conversion rates, and revenue contribution
Collaborate across teams: Work with Growth, Product Marketing, and external partners to improve acquisition performance
Leverage AI tools: Use AI to accelerate campaign development, analysis, experimentation, and marketing workflows
Requirements Approximately 5+ years of experience in performance marketing, growth marketing, or paid acquisition
Proven hands‑on experience managing and optimizing paid advertising campaigns,



particularly Google Ads and Meta Ads
Demonstrated success scaling paid acquisition programs while maintaining or improving acquisition efficiency
Experience managing five‑figure monthly advertising budgets
Strong understanding of CAC, LTV, CAC payback, conversion rates, and marketing ROI
Experience developing and optimizing campaign structures, targeting strategies, bidding, and performance tracking
Experience improving landing page performance through conversion rate optimization and experimentation
Strong analytical and problem‑solving skills, with the ability to translate marketing data into actionable decisions
Comfortable working independently and executing campaigns directly rather than solely managing teams or agencies
Practical interest in using AI tools to improve marketing efficiency and results
Ability to work from the Vancouver office three days per week
Preferred Qualifications Experience at a startup, B2B SaaS company, product‑led growth business, or online marketplace
Experience building a paid acquisition program from scratch or significantly scaling an existing program
Experience acquiring self‑serve users or customers for a digital product
Experience with LinkedIn Ads or other emerging paid acquisition channels
Familiarity with SEO, lifecycle marketing, content marketing, or marketing operations
Experience with marketing analytics, attribution, and reporting tools
Experience managing agencies or freelancers
Familiarity with influencer marketing or the creator economy
Benefits Competitive Pay: $100,000 - $140,000 CAD
Annual Reviews: yearly performance and compensation reviews with opportunities for raises
Paid Time Off: 3 weeks of vacation to recharge
Paid Holidays: observe statutory holidays with pay
Paid Sick Leave: take care of yourself when you need it
Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done
Growth Potential: opportunity for career progression and financial growth

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📌 Performance Marketing Manager (British Columbia)
🏢 Savvy Talent
📍 British Columbia