Shape consumer marketing priorities for AutoTrader.ca and AutoHebdo using consumer insight, brand judgment, and Performance Marketing expertise.
As Director, you will own growth strategy across two leading Canadian consumer brands. You will guide investments across performance, brand, social media, and editorial content. Your decisions will connect marketing effectiveness, business priorities, and consumer understanding.
Key Responsibilities: Use insights to shape messaging, content, and partnerships
Steer centrally managed Performance Marketing through influence
Build a structured social media test-and-learn plan
Establish owners, timelines, and success measures
Develop team capabilities and manage agency performance
Requirements: 10+ years in data-driven strategy, transformation, or growth
Solid consumer intuition and brand judgment
Hands-on analysis beyond dashboards and reporting
Ability to challenge agencies and improve effectiveness
Track record influencing teams outside reporting lines
Bring consumer insight, brand judgment, and marketing strategy leadership to AutoTrader.ca and AutoHebdo’s growth agenda in Canada.

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📌 Consumer Marketing Strategy Director (Ontario)
🏢 AutoTrader.ca
📍 Ontario