Drive customer expansion and adoption marketing at Trulioo using AI-enabled workflows, lifecycle campaigns, and account signals across mid-market and enterprise accounts.
Reporting to the Head of Marketing, you will build expansion marketing from the ground up. Partner with customer success and product to define signals, campaigns, and outreach. Own advocacy, case studies, and shared expansion outcomes while collaborating with RevOps and Demand Generation.
Key Responsibilities: Own expansion and adoption marketing strategy and execution
Build product usage, health, and commercial signal frameworks
Design lifecycle nurture and enterprise journey maps
Maintain customer advocacy and case study pipelines




Build AI-enabled scoring and campaign orchestration workflows
Requirements: At least eight years in B2B SaaS customer marketing
Experience co-owning revenue targets with customer success
Salesforce and Marketo or comparable platform experience
Experience improving data quality and governance with operations
Demonstrated AI use supporting adoption or expansion outcomes
Bring customer marketing leadership, signal architecture, AI experience, and cross-functional execution to Trulioo’s expansion programs.

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📌 Senior Customer Expansion Marketing Manager (Manitoba)
🏢 Trulioo
📍 Manitoba