Lead ProAll’s commercial strategy from Olds, Alberta or remotely, using sales leadership and market expansion expertise to drive sustainable growth.
As Director of Sales and Marketing, you will lead Sales and Marketing teams while aligning commercial activity with corporate objectives. The position oversees revenue growth, profitability, customer retention, dealer networks, and recent-market expansion. You will guide strategic initiatives across assigned territories and support a high-performing commercial organization.
Key Responsibilities: Develop annual and multi-year commercial growth strategies
Drive revenue, market share, and profitability across territories
Lead Sales and Marketing teams through coaching
Oversee branding, lead generation, trade shows, and engagement




Strengthen dealer networks and customer relationships
Requirements: Minimum 10 years’ sales, marketing, or commercial leadership experience
Success leading multi-regional or international sales organizations
Financial acumen in forecasting, budgeting, pricing, and P&L; management
Dealer network experience within capital equipment industries
Excellent communication, presentation, and leadership skills
Bring commercial leadership, financial acumen, and dealer network expertise to ProAll’s growth strategy from Alberta or remotely.

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📌 Director of Commercial Growth Strategy (Alberta)
🏢 MP Alberta-CAN
📍 Alberta