Lead customer-centric growth strategy at Mars through innovation commercialization, shopper activation, and customer marketing planning. Influence Sales and Marketing alignment across functions.
The Sales Strategy and Customer Marketing Leader develops customer plans supporting category, brand, and customer performance. This senior commercial role translates consumer, shopper, and innovation strategies into execution. You will lead annual planning, customer initiatives, and activation programs while partnering with Sales, Marketing, Finance, Operations, Category Leadership, and agencies.
Key Responsibilities: Develop customer-specific innovation plans with cross-functional teams
Build customer selling stories supporting distribution and incremental growth
Lead integrated shopper and consumer activation programs




Translate brand and category strategies into customer execution plans
Manage agency briefs, timelines, budgets, and expectations
Requirements: Degree or equivalent qualification
Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning experience
Consumer-packaged goods experience highly preferred
Experience leading innovation launches and annual planning
Robust communication, presentation, storytelling, and project management skills
Bring cross-functional leadership, customer marketing expertise, and strategic execution to Mars innovation and commercial growth initiatives.

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📌 Sales Strategy Customer Marketing Leader (Ontario)
🏢 Mars
📍 Ontario