Lead brand strategy and integrated marketing planning as Head of Marketing for a Canadian-based agency serving brands through global capabilities.
This commercially minded leader shapes marketing strategy and drives growth through insight-led execution. The position spans budgets, brand management, paid, earned, and owned channels. Success requires strategic judgment, analytical skills, and hands-on delivery across cross-functional teams.
Key Responsibilities: Develop integrated marketing plans aligned with business objectives
Lead brand strategy across paid, earned, and owned channels
Manage budgets, forecasting, performance, and return on investment
Monitor KPIs, trends, competitors, and customer insights
Partner with commercial, creative, media, acquisition, and PR teams
Requirements: Bachelor's degree or equivalent marketing experience
Three to five years of marketing experience
One to two years of brand management experience
Solid commercial and strategic marketing experience
Experience managing budgets and marketing performance metrics
Bring brand management, commercial marketing, and insight-led execution expertise to guide growth for assigned brands.

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📌 Head of Marketing Brand Strategy (Nova Scotia)
🏢 Humankind Global Recruitment
📍 Nova Scotia