Job Overview
Responsible for owning assigned category growth plans and product strategy by translating consumer insights, category trends, channel needs, and portfolio priorities into clear strategic choices and actionable plans. Leads consumer-led innovation briefs, channel and price-pack recommendations, master category story development, activation frameworks, and post-launch performance learning to drive sustainable growth and strengthen category performance across assigned categories or platforms.Paste job overview from JD

Key Responsibilities

Own consumer understanding for assigned categories, including demand spaces, occasions, need states, product experience, category trends and competitive landscape

Translate insights support into clear choices on where to play, how to win and what to prioritize

Build annual category growth plans with clear role, size of prize, growth levers and success measures

Recommend the right product, pack, price and proposition by channel to grow volume and improve mix

Define category participation choices, including invest, innovate, maintain or reduce focus recommendations

Partner with Portfolio Growth and Innovation on Fewer Bigger choices, cross category calendars, brands, licensing and seasonal platform priorities

Own consumer led innovation and renovation briefs to R&D;, including consumer problem, occasion, target product experience, portfolio role, price pack direction and success metrics

Guide product and packaging direction from a consumer and brand standpoint

Partner with Commercialization after approval while keeping item setup, BOMs, specs, portals,



SAP/IPD and launch readiness outside Category Marketing ownership

Own the master category story and growth narrative for assigned categories

Build activation frameworks and toolkits that Customer Marketing can tailor by customer and Sales can use in the customer relationship

Partner with Customer Marketing to ensure customer clarity and retailer priorities shape the final selling approach

Own category performance reviews and post launch learning for assigned categories

Identify what worked, what did not, and what should change in future portfolio, product, channel or activation choices

For specific customer private label programs, support Customer Marketing as they lead customer level post launch reviews

Actively live and role model our Leadership competencies by holding self and function (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.

Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required





Participate in and develop succession plans

Ensure completion of function compliance training

Make recommendations for staff merit and bonus targets (where applicable)

Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans

Lead by example upholding the values and holding others accountable for the same

Recipe for Success

Completion of university degree in Marketing, Business, Commerce or a related field

4 to 6 years of progressive marketing, category management, product management, customer marketing, insights, food or CPG experience

Experience building growth plans, innovation briefs, category stories or channel recommendations

Strong consumer and category strategy capability

Ability to make choices on where to play, how to win and what to prioritize

Understanding of price pack architecture, channel strategy, product experience and portfolio roles

Solid commercial storytelling and presentation skills

Ability to lead cross functional work through influence

Strong analytical skills and performance management discipline

What we can offer

As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.

Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged

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📌 Manager, Marketing (Donuts) (Ontario)
🏢 Giveandgo
📍 Ontario