As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can useYou will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work withThis is a hands‑on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets doneUnderstand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quicklyBuild self‑serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and EngineeringBuild and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplicationPartner with Rev Ops on Salesforce, sending marketing data in and bringing key events backMonitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution modelOwn data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processesServe as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partnersOwn projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolvesUse AI for documentation, QA, anomaly detection, and workflow automationBenefitsStock OptionsPaid parental leaveGenerous paid time off optionsOffsites,



customer days & social eventsWork from Anywhere MonthMedical, dental, and vision insurance401(k) matching programPre-tax commuter benefitsSnacks + lunch on us at hub officesMaster Class at Work for ongoing learningGroup health perks coverageGroup RRSP with employer match + TFSASnacks + lunch on us at hub officesMaster Class at Work for ongoing learningAI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution Range across lifecycle and automation tools (for example Iterable, Braze,, Hub Spot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with Salesforce A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing A self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to do Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or Java Script) is a plus A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both Nice to have: paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering background Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!#J-18808-Ljbffr

📌 Senior Marketing Operations Manager (Winnipeg)
🏢 Homebase
📍 Winnipeg