Role OverviewThe Revenue Marketing Strategist owns the revenue strategy and narrative for a portfolio of clients.This role is accountable for translating business goals into clear positioning, compelling messaging, and marketing systems that drive pipeline and revenue growth.You are not responsible for producing marketing activity.You are responsible for ensuring that every initiative contributes to measurable business outcomes.You act as the strategic lead across the full customer lifecycle, from planning through performance validation, while continuously refining both strategy and messaging based on real-world results.Core Responsibilities1. Strategic Leadership (Direction and Outcomes)Define revenue-focused marketing strategies aligned with client growth targetsIdentify market opportunities based on ICP, buying behaviour, and competitive landscapeMap full customer journeys across acquisition, conversion, retention, and expansionDetermine channel mix, campaign priorities, and investment allocationTranslate strategy into structured campaign plans, briefs, and execution roadmapsPresent strategic direction to clients in a transparent, business-driven mannerYou are expected to challenge assumptions and guide clients toward the highest-impact path.2. Messaging and Narrative OwnershipOwn and evolve core positioning, value propositions, and campaign anglesDefine messaging frameworks aligned with ICP pain points, triggers, and objections Ensure consistency and clarity across all marketing and sales touchpointsContinuously refine messaging based on campaign performance and sales feedbackEstablish messaging standards that guide internal teams, freelancers, and AI outputsYou are the source of truth for what gets said, how it’s said, and why it converts.3.



Campaign Architecture and OversightDesign integrated campaigns aligned with customer journey stages and intentCreate clear, structured briefs that translate strategy into executable directionEnsure all deliverables align with strategic objectives and messaging standardsGuide internal teams across content, design, development, paid media, and SEOMaintain visibility across campaign execution without becoming the executorYou are responsible for clarity and alignment, not task completion.4. Revenue Performance and OptimizationDefine success metrics tied to pipeline, revenue, and business impactAnalyze performance across traffic, conversion, and economicsIdentify gaps and opportunities impacting growth and efficiencyAdjust strategy based on real performance data and deal progressionPartner with sales to validate lead quality, conversion rates, and revenue contributionLead quarterly business reviews focused on growth, not reportingIf performance stalls, you own the correction.5. Conversion Optimization and ExperimentationIdentify opportunities to improve conversion across funnels and user journeysDevelop structured testing roadmaps, including A/B and incrementality testingFormulate hypotheses tied to revenue outcomesEvaluate results and apply learnings across campaigns and accountsTesting is not optional. It is a core driver of growth.6. Systems and Process DevelopmentBuild repeatable frameworks for strategy, messaging, and campaign developmentReduce reliance on individuals through structured systems and documentationLeverage AI and modern tools to increase speed and output qualityContinuously improve internal processes to scale performance across accountsYour impact should compound over time, not reset with each campaign.Collaboration and LeadershipPartner with Client Experience Managers (CXMs) to align priorities and expectationsContribute to POD-level strategy and

📌 Revenue Marketing Strategist (Markham)
🏢 nvision
📍 Markham