Lead audience growth and integrated marketing campaigns as a hybrid Senior Marketing Manager with The Globe and Mail in Toronto. Shape digital subscription growth.This senior role spans audience development, brand marketing, content marketing, and product marketing. You will introduce current audiences to The Globe’s journalism, journalists, and products. The position reports to the Senior Director, Marketing and Audience, with two direct reports and external creative agency support.Key Responsibilities: Develop paid and organic programs increasing qualified traffic, trial, and considerationPartner across social, video, and emerging platformsOwn integrated campaigns strengthening The Globe brandLead positioning, messaging,



and launch strategiesEstablish KPIs and optimize campaign performanceRequirements: Seven-plus years in audience, growth, brand, content, or product marketingExperience leading and developing a small teamProven measurable audience growth supporting sales acquisitionUnderstanding of digital behaviour, distribution, platforms, technology, and AIExperience leading data-informed integrated campaigns across channelsApply audience development, campaign leadership, and marketing analytics to grow The Globe’s digital subscriptions from Toronto.#J-18808-Ljbffr

📌 Senior Audience Growth Marketing Manager (Toronto)
🏢 Canadian Inclusion
📍 Toronto