The Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.This is a hands-on leadership role for a thoughtful, organized marketer who thrives in a collaborative, quick-paced, design-led environment. The ideal candidate is comfortable working on both high-level strategy as well as in day-to-day execution.KEY RESPONSIBILITIES Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce & Merchandising Specialist and Social Media / Content ManagerRun weekly 1:1s, team meetings, and planning sessions to ensure clarity, accountability and alignmentCoach and develop team members, supporting skill growth and performance over timeFoster a collaborative, organized and high-performing marketing cultureGTM Planning & Campaign Management Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executedEnsure marketing efforts support broader business objectives and brand initiativesTranslate annual marketing strategy and priorities into quarterly and monthly plansLead campaign planning across channels, ensuring cohesive storytelling and executionPartner with ecommerce, operations, and creative teams to align product priorities,



merchandising and launch readinessOversee channel strategy and execution across email, social, editorial, paid media and campaignsWork collaboratively with the team to define channel KPIs and performance targetsReview performance regularly, identifying insights and opportunitiesOptimize channel plans based on results, seasonality and business needsProject Management & Operations Own marketing workflows and project management using AsanaEnsure campaigns and initiatives are clearly scoped, prioritized, and delivered on timeBalance multiple workstreams while maintaining a high standard of quality and organizationAct as the operational backbone of the marketing functionAgency & Contractor Management Manage external agencies and partners, including paid media and PROversee briefs, timelines and performanceEnsure agencies are aligned with Obakki’s brand, goals and GTM calendarQUALIFICATIONS 5+ years of experience in marketing, with at least 2+ years in a people management roleProven experience leading integrated marketing campaigns and GTM planningStrong understanding of channel strategy across email, social, editorial and paid mediaDemonstrated ability to manage teams, agencies and team workflowsHighly organized with strong project management skillsComfortable working in a fast-paced, collaborative environmentExcellent written and verbal communication skillsWorking proficiency with Klaviyo, Asana, Google Analytics and ShopifyThis is an in-office role and candidates based in Vancouver are preferred PERKS + BENEFITSCompetitive compensation packageOpportunities for career advancement and growthInclusive and dynamic office cultureEngagement and team-building opportunitiesEXCITED TO JOIN OUR TEAM?#J-18808-Ljbffr

📌 Senior Marketing Manager (Vancouver)
🏢 Obakki
📍 Vancouver