Freelance Social Media Marketing Specialist

Wholly Noggin Foods Ltd. | Remote / Canada | Part time Contract

Compensation: $500–$750 CAD monthly, with potential performance incentives.

Initial engagement: Paid 30-day trial, with extension to a 24-week campaign depending on results achieved & possibly FT.

About Wholly Noggin

Wholly Noggin Foods is an established Canadian functional-food company offering four differentiated, nutrient-dense multivitamin/protein bars.

Our products use fruits and berries as binders rather than syrups or honey and feature ingredients including nuts, seeds, berries, and vegetables.

With close to 400 retail accounts across Canada, established distribution relationships and manufacturing capacity, we are seeking an experienced marketing contractor to help increase consumer awareness, product trials and measurable sales.

The opportunity

We have developed a three-phase marketing strategy using Butterly for consumer sampling, Gleam for promotional campaigns and Blaze for ongoing social media content. Evaluate whether grandranker is worthwhile to use during this process to achieve the best results.

We are seeking a hands-on specialist to coordinate and execute this program, working directly with the founder.

Responsibilities

- Develop and manage a practical 24-week social media marketing calendar.
- Coordinate product sampling and consumer feedback initiatives.
- Set up and manage promotional campaigns and giveaways.
- Create, schedule and optimize Instagram and Facebook content.
- Manage modest paid advertising budgets.
- Coordinate marketing with participating retail partners.
- Track website traffic, product inquiries, conversions and attributable sales.
- Provide concise monthly performance reports.





Required qualifications

- Minimum three years of relevant hands-on digital marketing experience.
- Demonstrated success with Canadian food, wellness or CPG brands.
- Strong knowledge of Instagram, Facebook and Meta advertising.
- Experience managing small marketing budgets efficiently.
- Ability to provide verifiable campaign results and client references.
- Familiarity with AI-assisted content tools and promotional platforms.

What success looks like

We are seeking measurable commercial progress, including increased product trials, qualified customer engagement, attributable purchases and retail sell-through. It is important to ensure connecting these initiatives to measurable commercial outcomes, particularly email acquisition, online conversions, product trials, and demand at our existing retail partners.

Applicants should provide two examples of campaigns they personally managed, including budgets, results and references.

Please include your proposed monthly scope of work, availability and experience with food or CPG brands.

NOTE:

The contractor should understand that Wholly Noggin already has:

- Four differentiated functional-food bars.
- Close to 400 Canadian retail accounts.
- Established manufacturing and distribution.
- An operational Shopify website.
- A defined 24-week marketing strategy.

We are not hiring someone to develop another marketing strategy. We are hiring someone to execute an existing strategy and generate measurable sales.

Applicants need to provide at least two verifiable examples of sales results from previous campaigns before being considered for an interview.

Pay: From $38.00 per hour

Expected hours: 4.0 – 5.0 per week

Benefits:

- Flexible schedule

Work Location: Remote

📌 Part-Time Social Media Marketing Specialist — Independent Contractor (Canada)
🏢 Wholly Noggin Foods
📍 Canada