Job Overview

You will report directly to the Head of Sales & Marketing playing a pivotal role in developing and executing strategies that drive growth and strengthen our presence in the craft beer industry. This is a hybrid role, with an emphasis on developing leadership and management skills, while still maintaining the retail Golden Horseshoe territory.

The ideal candidate will live in the Hamilton/Burlington area, for travel along the QEW Corridor (Niagara to Oakville).

Management

· In-market working with up to 3 direct reports

· Coaching, development and mentoring of sales representatives

· Supporting the Head of Sales & Marketing with annual planning of portfolio & volume targets

· Supporting the Head of Sales & Marketing with development of achievable targets, and ensuring they are accomplished

· Assistance with weekly sales meetings, period plans, marketing meetings and other sales initiatives

· Overall responsibility for the expectation and delivery of Golden Horseshoe and Ontario West targets

Retail (LCBO/GROCERY/TBS/ LCO)

· Build and maintain relationships with key decision-makers in each retail channel.

· Maintain a regular call cycle and prioritize face time with high revenue outlets.

· Use data to ensure the right product mix and formats are present in each channel/banner.

· Optimize Nickel Brook’s visibility by ensuring premium shelf/fridge placement, strategic product grouping (brand blocking) and discretionary display placement.

· Increase overall distribution in each channel

· Conduct staff tastings and training to build in-store Nickel Brook brand ambassadors.





· Ensure promotional campaigns are executed with excellence and tracked appropriately.

· Log daily activities in CRM.

· Manage personal expense budget.

· Support and contribute to overall team objectives and dynamics.

· Merchandising as required.

Additional Responsibilities

· Product rotation

· Supporting community events

· Contribute to Nickel Brook’s social media presence

requirements

· Valid Driver's License (Mandatory)

· Smart Serve Certificate (Mandatory)

· 3-5 years of field sales experience, preferably in beverage alcohol retail

· A genuine passion for craft beer

· Strong communication skills, both verbal and written

· Exceptional problem-solving skills

· Solid organizational skills

· Ability to work occasional weekends as required

Compensation: $50,000 - $75,000 base (depending on experience) + Commission

License/Certification:

· Valid driver's license

· Smart serve

Nickel Brook Brewing Company does not use AI or other algorithmic tools to screen, assess, or select applicants. We thank all applicants. Only those selected will be contacted.

Nickel Brook Brewing Company is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.

Pay: $50,000.00-$75,000.00 per year

Benefits:

- Casual dress
- Company car
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Life insurance
- Paid time off
- Vision care

Work Location: On the road

📌 Sales Manager - Ontario West (Golden Horseshoe)
🏢 Nickel Brook Brewing
📍 Golden Horseshoe