veritree and Job Overview veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people. veritree is seeking an experienced and entrepreneurial sales leader to build and scale a predictable, high-performing new customer acquisition function. Reporting directly to our Co-founder, this is a senior leadership opportunity for someone with a proven track record of building and leading full-cycle sales teams, and developing the people, processes, and strategies needed to drive sustainable revenue growth. In 2027, you will own veritree's new customer acquisition targets, driving new logo growth and AE-led expansion across our network of 350+ brand partners. You will lead two closely connected teams:
- Business Development: Currently 6 BDRs, supported by Team Leads, with plans to hire 4 additional BDRs. This team generates qualified pipeline through targeted outbound prospecting and in-person events.
- Account Executives: Currently 4 AEs, responsible for generating pipeline and converting opportunities into revenue through discovery, solution development, proposals, negotiation, and closing. You will also lead our GTM Engineer, while overseeing sales strategy, forecasting, pricing, compensation, activity goals, and the systems and enablement needed to support both teams. Working closely with Customer Success, Marketing, and executive leadership,



you will help turn high-value target accounts into meaningful partnerships and revenue opportunities. This is a builder's role within a fast-growing, mission-driven company. You will inherit established teams and a foundation, with the opportunity to shape the next stage of veritree's growth while helping businesses around the world invest in verified nature restoration. 6 and 12 Month Key Outcomes (KOs) 1. Build the team (first 180 days). Hire, onboard, and ramp a new cohort of BDRs with clear ramp plans and productivity targets. Then build the capacity model that tells us when and where to add more BDRs and AEs through 2027. 2. Hit the number (12 months). Deliver our 2027 new business plan across new logos and AE-led expansion of existing partners. You’ll hold pricing and discount authority, protect margin, and run a full-funnel forecast across inbound and outbound that leadership can confidently plan around. 3. Fill the pipeline and convert it (12 months). Grow qualified pipeline meaningfully while improving win rate, deal size, and sales cycle. Protect the motion that works today with brands already investing in nature, and open new ground: carbon buyers, values-led companies, and brands ready to move on from their current planting partner. Turn our Foundation grants channel into a repeatable source of funding. 4. Launch something new (12 months). Co-sell our new AI-native impact platform alongside our Co-founder, bring our first external customers live,



and build the playbook that lets the wider team sell it at scale. 5. Build the system (12 months). Own GTM strategy, account targeting, sales process, and stage definitions. Set an annual comp plan with quarterly quotas that reps understand and trust. Keep the CRM clean enough that the forecast is real. Partner with Marketing on pipeline sources and lead handoff, and with Customer Success on clear rules for expansion. 6. Make every rep better (ongoing). Coach consistently using call-scoring framework, raise the bar without burning people out, and keep great people. Ship AI-powered prospecting, enrichment, and deal-intelligence workflows that measurably increase output per rep.

What You'll Do
Team Leadership & Development
- You will lead, coach, and develop the full current-business sales team: the BD team (including the Team Leads who manage the Foundation, Carbon, and Outbound teams), the Account Executive team, and our GTM Engineer.
- You will own hiring end to end for both BDRs and AEs:

job description
s, hiring design and decisions, onboarding, ramp, and ongoing performance management (including performance plans and calibrations with People Operations), starting with the immediate addition of 4 BDRs.
- You will own the decision and business case for adding AE capacity, with budget available in 2027 when the investment is justified.
- You will set individual and team goals, run cadenced 1:1s, pipeline reviews, and deal reviews, and build a culture that is both high-accountability and high-support.
- You will design and maintain the compensation architecture for both teams: base and variable structure, BDR meeting and pipeline bonuses, AE quotas, commission rates, accelerators, and SPIFs, team incentives, and Team

📌 Director, Sales (Vancouver)
🏢 Veritree Technology
📍 Vancouver