Sales Manager - Brian Jessel BMW Department: Sales

Reports To: CEO/Managing Partner

Status:

Full-time, Permanent role with Company Benefits

Location: 2311 Boundary Road, Vancouver, BC V5M 4W5

About Our Organization: Brian Jessel BMW has been the leading BMW dealership serving the Lower Mainland for over 40 years, since 1986. As the leading BMW dealership across Canada, we believe our people determine our company's success.

We pride ourselves on providing first-class service and a unique BMW purchasing experience to our clients. We carry forward our winning business formula to build and empower our team of 200 talented individuals.

Together at Brian Jessel BMW, we promote:

A Respectful and professional environment

Supportive and collaborative teams

Personal & career growth, as well as development opportunities

We continue to foster an environment of growth and success through regular assessments of our client’s experience and our employee’s engagement.

Work with us, Drive with us, and be a part of our Winning Team

Summary of Position: The New Car Sales Manager is responsible for leading the dealership's current vehicle sales operation to achieve sales, profitability, customer satisfaction, employee development, and manufacturer objectives. The role provides strategic leadership across sales operations, inventory management, digital retailing, customer experience, and cross-functional collaboration while representing Brian Jessel BMW as a premium luxury retailer.

Key Performance Indicators (KPIs)

New vehicle retail units sold

Gross Profit Per Vehicle (PVR)

Total Department Gross Profit

Total Deal Gross





F&I; penetration and product penetration

Closing ratio

Appointment show rate

Digital lead response time and conversion

CRM compliance

Customer Satisfaction Index (CSI)

Inventory turn rate and aging inventory

Sales consultant productivity

Manufacturer objective attainment

Repeat and referral business

Sales consultant retention and development

Leadership & Culture

Foster a culture of accountability, integrity, professionalism, and continuous improvement.

Lead by example and uphold Brian Jessel BMW's customer-first philosophy.

Coach, mentor, and develop future leaders.

Promote collaboration between Sales, Service, Parts, Finance, Marketing, and Administration.

Build a high-performance team environment that embraces innovation and change.

Recruit, onboard, retain, and develop top-performing sales consultants.

Sales Leadership

Lead, coach, motivate, and develop the sales team.

Conduct daily sales meetings, one-on-one coaching, and performance reviews.

Monitor pipelines, CRM activity, and deal quality.

Support negotiations and closing of complex transactions.

Establish individual and departmental sales objectives.

Customer Experience

Deliver a premium luxury customer experience from first contact through delivery.





Ensure every vehicle delivery includes an introduction to the Service Department.

Resolve customer concerns promptly and professionally.

Monitor CSI, online reputation, and customer retention initiatives.

Inventory & Financial Management

Optimize inventory mix, factory orders, pricing, incentives, and merchandising

Monitor inventory aging and turnover.

Maximize front-end gross while collaborating with F&I; to maximize total deal gross and product penetration.

Review deal structures balancing profitability with customer satisfaction.

Business Development & Marketing

Partner with Marketing to execute campaigns, digital retailing initiatives, and lead generation activities.

Attend community events, networking functions, trade shows, manufacturer events, and dealership activations during regular business hours and outside working hours based on approved schedules.

Build relationships with corporate, fleet, luxury brand, and community partners.

Support conquest marketing, referral programs, showroom events, and VIP experiences.

Cross-Department Collaboration

Work closely with Service, Parts, Finance, Marketing, and Administration to provide a seamless ownership experience.

Coordinate deliveries, accessory opportunities, and customer retention initiatives.

Compliance & Reporting

Ensure compliance with BC legislation, manufacturer standards, privacy requirements, workplace safety, and dealership policies.

Prepare forecasts, KPI reports, inventory reports, and manufacturer performance reporting.

Working Conditions

Fast-paced luxury dealership env

📌 Sales Manager (Vancouver)
🏢 Brian Jessel BMW
📍 Vancouver