ABOUT INSTITUTIONAL LINK

Institutional Link manages two leading market intelligence platforms serving the global private markets ecosystem: SecondaryLink and EvergreenLink. Based in downtown Toronto, our team of over 25 serves leading financial institutions, investment banks, and other industry stakeholders worldwide.

ABOUT SECONDARYLINK

Launched in 2023, SecondaryLink is the leading news and data tool focused on the global private equity and alternative asset secondary market. We deliver daily secondary market news, research, pricing data, deal insights, jobs data and deal-sourcing tools for top secondary funds, investment banks, institutional limited partners, asset managers, law firms, and other secondaries professionals.

ABOUT EVERGREENLINK

Launched in 2026, EvergreenLink is the market’s leading news and data tool focused on semi-liquid evergreen funds. We help investors, asset managers, advisors, and other private markets professionals track fund launches, portfolio activity, performance, capital flows, fees/expenses and key developments across the evergreen fund universe.

ABOUT THE ROLE

We're looking for an ambitious, commercially minded Sales Associate to grow subscription revenue across SecondaryLink and EvergreenLink. This full-time, in-person role suits a recent graduate or early-career skilled pursuing B2B sales, with exposure to private equity, alternative investments, financial data and entrepreneurship.

You'll work directly with the Head of Business Development & Sales across the full sales cycle, from prospecting and email/LinkedIn outreach to product demos, contract negotiations and client relationship management. As you learn our products and customers, you'll take increasing ownership of accounts and sales processes, with a fast track toward full-cycle sales and account management.

On our small, growing team, you'll also help improve processes, implement new technologies and shape how we scale.

Key Responsibilities

1.



Acquire New Customers

- Put simply, your role is to work directly with the Head of Business Development to grow sales. This will include prospecting, client demos and contract negotiation, onboarding, and account management.
- You will need to learn our product offering and customer base inside and out to succeed in this role. It provides a great opportunity to understand how private equity investors, investment banks, law firms, and others consume and leverage market intelligence.

2. Support Team in Further Optimizing Sales Processes

- Help identify inefficiencies and create scalable, repeatable processes for sourcing, nurturing, closing, and maintaining customer relationships.
- Implement and leverage automation/AI tools to streamline workflows and increase the efficiency and scalability of our sales and customer success practices
- Work on the front lines to test, implement and refine these new sales processes and customer acquisition strategies

What We’re Looking For

1. Skills/ Attributes:

- Exceptional Professional Communication Skills: You will be selling to expert financial professionals at mid-high level of seniority. Being able to “speak their language” is crucial for success in the role.
- Curiosity and Capacity to Learn: You likely won’t have experience with secondaries and the clients we serve – that’s okay. We need someone who is interested in, and capable of, learning what our clients care about, how they operate and how our platform can best serve their needs.

2. Background (any of):





- Experience in sales and/or entrepreneurship is considered an asset.
- Experience (professional or educational) in finance or banking.
- Experience at a startup or a passion for scaling young companies is a strong asset.
- Familiarity with secondary markets or alternative assets is a bonus but not required.

3. Mindset & Personality:

- Growth-Oriented: Excited about the potential for career growth and the opportunity to play a key role in a rapidly growing company.
- Versatility: A “Swiss army knife” mentality, with the ability to tackle diverse challenges and wear multiple hats.
- Self-Starter: Comfortable with ambiguity and able to take ownership of projects without constant supervision.
- Passionate: Strong work ethic, motivated by the big picture and excited about the future potential of SecondaryLink.

WHY JOIN INSTITUTIONAL LINK?

- Small team environment with prospect for rapid professional advancement.
- Competitive compensation, full perks, and paid time off.
- The chance to work directly with leadership and have a significant impact on a fast-growing startup.
- Grow your role far beyond this job description. No limitation on the impact and scope your role can have over time.
- Work at the intersection of finance, data, and technology.
- Regular social gatherings, including our quarterly team outing, quarterly company outing, end-of-quarter celebration half-day, and our in-house book club, “Second Shelf.”
- Friday morning baked goods, plus fully stocked snacks available throughout the week.
- Casual dress code.
- Full benefits and paid time off.

Salary: CA$60,000.00 - CA$75,000.00 per year

Bonus: Depending on experience level / impact

Pay: $60,000.00-$75,000.00 per year

Application question(s):

- Will you need to relocate to work at our office in downtown Toronto?

Education:

- Bachelor's Degree (required)

Language:

- English (required)

Work Location: In person

📌 Sales Associate (Toronto)
🏢 SecondaryLink (Institutional Link)
📍 Toronto