Own Salesforce and HubSpot systems remotely while turning attribution and funnel reporting into trusted go-to-market decisions for Directive. As Directive’s Senior Marketing Operations Manager, you will build and lead the operations function supporting marketing and sales. You will manage CRM architecture, lead routing, attribution, reporting, and the connected MarTech stack. This team-of-one role works cross-functionally with sales, executive leadership, and finance while remaining hands-on in system design and execution. Key Responsibilities:

Own Salesforce and HubSpot architecture, workflows, fields, and synchronization Run lead routing and scheduling across LeanData and Chili Piper Report funnel performance, conversion rates, pacing, and year-over-year context Protect data integrity through deduplication,



validation, enrichment, and governance Manage MarTech tools, vendors, renewals, negotiations, and budgets Requirements:

Five-plus years in marketing operations or revenue operations Advanced Salesforce administration and deep HubSpot experience Hands-on LeanData and Chili Piper experience Solid attribution, source governance, and offline conversion tracking knowledge Confidence presenting performance and recommendations to executive leadership Bring CRM architecture, attribution, reporting, and data integrity expertise to Directive’s remote-first marketing operations team.

📌 Senior Marketing Operations Manager (Calgary)
🏢 Directive
📍 Calgary