Why Arup? At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
Why Arup? At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to appoint an Americas Marketing Lead - Transport position.
What The Role Involves The Americas Marketing Lead - Transport is a critical role within the context of Arup’s client and market focus, acting as an advisor to the businesses (Rail, Aviation, Roads and Streets, and Maritime) and will support effective market positioning for our businesses by leading business marketers in the region on the development of marketing plans and campaigns, programs for priority pursuits and managed clients aligning activities and tailoring the approach for local market dynamics. The Market Portfolio MCBD Lead will introduce new approaches, drive continuous improvement,
and guide skills development within their specific market focus.
Key Responsibilities Team Leadership and Collaboration
Connect and manage the team of marketers supporting the transport market and the businesses under it (Rail, Aviation, Roads and Streets, and Maritime) fostering a culture of cross-functional working, continuous learning, and the agile adoption of cutting-edge approaches and best practice.
Contribute to the development of global marketing under the transport market, providing a regional perspective.
Collaborate with fellow global market and business marketers and effective delivery of portfolio and business marketing and ensuring that regional business growth programs (client relationship management and priority pursuits) can have impact in our region.
Partner closely with regional transport market and rail, aviation, roads and streets, and maritime business leadership championing a business partner mindset across the team.
Ensure the transport market is delivering on the regional programs and providing insight on how to continually improve the programs to meet the changing needs of the market.
Advise Markets and Business Leaders, on effective marketing, and business growth approaches with a focus on the evolution of marketing skills and team capacity to support successful achievement of our business plans and grow the opportunity pipeline.
Business Marketing - Strategy and Planning
Responsible for the development of client-led, strategic marketing plans aligned with the Region’s Integrated Business Plan for their market and subsequent businesses, helping to set long-range business priorities, and advance the shorter-term opportunity pipeline.
Support delivering a standard approach to market and business marketing planning and delivery, working closely with the transport market and rail, aviation, roads and streets, and maritime business leaders, to achieve consistency and maintain quality.
Work in collaboration with the regional Brand, Digital Marketing & Communications team to support the effective development and delivery of the market and business marketing plans.
Guide the development of market/business market research that generates actionable insights and recommendations to inform businesses as they develop their plans and priorities.
Provide a strong understanding of market trends and dynamics, competitor positioning and client needs to inform marketing plans.
Business Growth
Deliver Business Growth programs in the market and subsequent businesses including Priority Pursuits, Managed Clients and the Contractor Program team with a focus on ensuring the activities are aligned to the Integrated Business Plan.
Advise on the development and continuous improvement of Capture Programs (pre-positioning programs) to improve outcomes for the market portfolio.
Advise on training for client-facing teams to enhance the region’s ability to engage with clients confidently and effectively within the market and subsequent businesses.
Collaborate with the Geography Marketing and Work Winning to ensure
📌 Americas Marketing Lead (Toronto)
🏢 Arup
📍 Toronto