Your Tasks

Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share, Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations, scenarios, and investment choices, Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution, Lead post-event reviews and embed fact-based accountability and continuous improvement. Your Tasks

Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share, Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations, scenarios, and investment choices, Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution, Lead post-event reviews and embed fact-based accountability and continuous improvement. Market Intelligence, Analytics & Measurement

Strategic & Big Picture: Own the organisation's view of the retail landscape, identifying trends, risks, and opportunities across competitors, customers, channels, shoppers, innovation, and market share, Use history to build future: Convert syndicated, retailer POS, shopper, market, and past-performance data into forward-looking growth recommendations, scenarios, and investment choices,



Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution, Lead post-event reviews and embed fact-based accountability and continuous improvement. Category & Revenue Growth Optimisation

Partner with Commercial, Marketing, and Finance to drive sustainable category growth and profitability, Shape annual business planning & strategies: national list price, promotion, assortment, mix, and trade investment, Apply Revenue Growth Management capabilities to optimise revenue, margin, and customer value, Build robust business cases and drive disciplined resource allocation using consumer, shopper, and commercial insights. Trade Marketing, Shopper Marketing & Customer Activation

Shape shopper and customer strategies that translate brand priorities into channel
- and retailer-specific growth plans, Set the enterprise-wide Shopper & Customer Marketing vision, aligning brand, commercial, financial, and retailer priorities, Lead integrated activation across retail, digital, eCommerce, retail media, experiential, and emerging channels, Connect product, price, place, promotion, and brand strategy to deliver differentiated customer plans and consistent execution, Establish governance, tools, and best practices that raise commercial excellence across the organisation, Champion innovation and own activation performance, ROI, and measurable enterprise value.



Retailer & Partnership Leadership

Build executive relationships with key stakeholders and strategic partners, representing the company's category and growth agenda, Act as a trusted advisor, bringing category, shopper, and market expertise to customer channel directors to help decisions, Partner with Sales Channel Directors on compelling customer growth plans, sell-in strategies, and joint business planning, Create differentiated retailer solutions that deliver mutual short
- and long-term growth. Team Leadership & Capability Development

Build and inspire a high-performing S&CM; organisation capable of shaping enterprise strategy and delivering growth, Strengthen capability in insights, customer marketing, retail activation, revenue growth, and omnichannel planning, Create alignment across Sales, Marketing, Finance, Supply Chain, and senior leadership, Set clear performance, development, and succession priorities while embedding ownership, innovation, and commercial excellence.

Your Profile

Bachelor's degree in Marketing, Business, Commerce, or related field; MBA preferred, 15+ years of progressive FMCG/CPG experience, including substantial customer-facing Sales leadership; Shopper & Customer Marketing experience preferred, Proven leadership of national customer marketing, omnichannel activation, major retailer partnerships, agencies, and high-performing teams, Robust Category Management, 4P, brand strategy, and Revenue Growth Management expertise, Advanced ability to translate consumer, shopper, syndicated, and retailer data into compelling strategies, sales stories, and decisions; Nielsen, Numerator, IRI, or similar experience required, Strategic, analytical, and enterprise-mi

📌 Head of Shopper and Customer Marketing (Montreal)
🏢 BEIERSDORF
📍 Montreal